Terms of Service

1. Agreement to these terms

These Terms of Service (“Terms”) are a contract between you and Zelus Labs, 21601 Vanowen St, Canoga Park, CA 91303, the company that builds and operates Aura Beauty OS (“Aura,” “we,” “us”). They govern your access to and use of Aura, including the booking pages, websites, landing pages, forms and phone line we run for you. By ticking the box at sign-up, by creating an account, or by using the service, you agree to these Terms and to our Privacy Policy, which is part of them. If you're accepting on behalf of a business, you represent that you're authorized to bind it.

These Terms also apply to every person who signs in to your workspace, including team members you add and professionals who rent a station from you, for what they can each do inside it.

They also apply to tenants of the suite rental portal and to the co-owners who run it, as section 7 describes.

2. Your account and your team

You're responsible for the accuracy of your account information, for maintaining the confidentiality of your login, and for activity under your account and your team members' accounts. Notify us promptly of any unauthorized use. You must be able to form a binding contract to use Aura.

Everyone you add to your team can see the client records, media library and change history of your workspace, apart from the few things that need a specific permission. Choose who you add, and remove people who leave. A professional who rents a station from you sees only their own station, agreement and appointments.

3. Subscriptions, trials, and billing

Aura is offered on subscription plans billed monthly or annually through our payment processor, Stripe. New accounts include a 14-day free trial that does not require a credit card; if you don't subscribe by the end of the trial, access to the workspace pauses, your public booking page and phone line pause with it, and everything resumes when you choose a plan. Your data is retained.

Paid plans renew automatically for the same term unless cancelled before the renewal date. You can cancel at any time from Settings, from the billing portal, or by emailing hello@aurabeautyos.com, and we will stop the next charge. Cancelling takes effect at the end of the period you have already paid for, and you keep access until then.

The plan includes one staff seat. You can add more people than the plan includes, and everyone beyond that number is charged as an extra seat on your subscription from the day you add them, at the seat price shown on the pricing page. Seats past the number stated on the pricing page are not charged.

Add-ons (the AI Front Desk, Website, Search, Client Journeys and Funnels, and the Booth and Chair Rental Suite) are separate lines on the same subscription. Each can be added or removed independently of the others. An add-on is billed from the day you add it, prorated for the rest of the current period. When you remove one it comes off straight away, and the unused part of what you paid for it is credited against your next invoice. The yearly Website add-on includes one domain registration for its first year.

The Aura Complete discount applies only while every add-on it covers is on your subscription. If you remove one of them, the discount comes off from that point; the add-ons you keep are billed at their own prices.

Your plan includes a monthly allowance of AI credits for the AI features, and the AI Front Desk includes a monthly allowance of talk time. Monthly allowances reset each billing month and do not carry over. Credit packs and extra talk-time blocks you buy are yours until used and do not expire, but are not refundable once bought, and they are not cash.

If you are on a plan we no longer sell, we honour it, with everything it included, at the price you agreed, until you change it yourself.

Fees are stated exclusive of taxes, which we may add where required. If a payment fails we will tell you and retry; if it stays unpaid, access pauses until it is settled.

Every paid plan comes with a 30-day money-back guarantee. The 30 days run from your first payment, not from the day you signed up, because the 14-day trial is free and unpaid. If Aura is not right for your studio, tell us inside that window and we will refund that payment in full. You do not need to give a reason. The guarantee covers the first payment on a new subscription, once per account. After that window, and on any later renewal, payments already made are non-refundable except where the law requires otherwise, though we may still prorate or credit a particular case at our discretion.

4. Founders passes, graduate and promotional offers, and partners

The Founders Pass is a yearly subscription sold in a limited number of price tiers. The price you pay is locked for each yearly renewal for as long as that subscription stays active without interruption; if it lapses or is cancelled, a new subscription is at the current price. One founders membership per person and per studio: a second purchase under the same email or the same studio is refunded and cancelled. A full refund of a founders purchase's first payment ends the membership and releases its seat. If you already subscribe to Aura and buy a Founders Pass, the unused part of your current plan is credited toward it rather than refunded, except where the switch would take away seats or add-ons you hold, in which case the purchase is refunded in full and your current plan continues.

Request a full refund of your Kickoff Sprint payment within 30 days of your Sprint purchase. Email hello@aurabeautyos.com. You do not need to give a reason. You can request a refund even if your call, review, or support has already started or been completed. This guarantee applies once per account, separately from the subscription guarantee.

The New Graduate program gives a qualifying graduate a period of Aura for free and reduced add-on pricing, as described on the graduates page when you claim it. It is for people who completed a beauty program within the twelve months before they apply, once per person, and we may ask for proof. After the free period the standard price applies unless you cancel. A promotional offer of free months from us is once per account, never stacks with the graduate program or another offer, and its terms are those shown on the offer when you claim it.

Aura partners who refer studios are governed by the partner terms in their invitation, which they accept in the app. In summary: a commission is earned on payments a referred studio actually makes, it is held for 30 days, a refund reduces or reverses it, and it is paid through Stripe. A partner's complimentary studio may be withdrawn if the partnership ends.

5. Payments you take from your clients

Aura lets your clients pay deposits, hold a card, pay in full, buy from your shop and leave tips. Those payments run on your own Stripe or PayPal account, which you connect, and they are contracts between you and your client. Aura is not the merchant, takes no fee on them, and never sees a card number: card details go to Stripe's or PayPal's own payment pages. Your use of Stripe and PayPal is subject to their agreements with you, and you are responsible for the processing fees they charge.

You decide your payment policy: whether a booking needs a deposit, a card on file or full payment, your cancellation window, and any no-show fee. A no-show fee is charged to the saved card only when you or your staff mark the appointment as a no-show. You are responsible for telling clients your policy, for making sure it is lawful where you operate, and for any refund a client is owed, which you make in your own Stripe or PayPal account; Aura tells you when one is owed and does not move the money itself. Gift cards, loyalty points and discount codes are your own programs, issued and honoured by you.

6. Booth and chair rental

The Booth and Chair Rental Suite collects station rent from professionals who rent from you, on autopay through your own Stripe account, and records the terms each renter agreed to in Aura. Aura is not a party to any rental arrangement between you and a renter, is not a landlord or a broker, and does not draft, review or enforce a lease. The deposit, the due day, any first-period proration and any late fee are your settings; whether you may charge them, and what happens to a station when rent is not paid, is between you, your renter and the law where you are. Aura does nothing to a station on a missed payment beyond telling you.

A renter accepts the terms you set inside Aura before any charge, and must accept again if you change them. A renter uses Aura under these Terms, sees only their own station, agreement and appointments, and can stop their own autopay at any time from their portal, which is not a notice under your rental arrangement. Ending a renter's station stops their autopay; refunds of rent or deposits are yours to make.

7. The suite rental portal

Aura runs a suite rental portal for a business that rents beauty suites to professionals (the “rental business”). If you rent a suite through it, your lease is between you and the rental business named in your lease, and the rental business is your landlord. Aura is not a party to your lease, is not a landlord or a broker, and does not draft, review or enforce it. Your rent, your deposit, any late fee, your notice to move out, and what happens if rent goes unpaid are set by your lease and the law where the suite is, not by Aura.

You have your own Aura login for the portal, and you use it under these Terms. If you turn on Aura for your own business, Aura Core is included while your rent is current and for 14 days after your rental ends. Rent more than 14 days late pauses that until your rent is current again; the portal itself keeps working. Add-ons are not included. If you already pay for Aura, your own plan carries on until you cancel it, and turning Aura for your own business on or off never changes your rental.

Rent, your deposit, and any extras or other charges are paid to the rental business's own Stripe account, never to Aura, by card or, where the rental business offers it, from a US bank account. A bank payment takes a few business days to clear and shows as clearing until it does. Receipts and paid invoices are in the portal, and the rental business may also record a payment you made outside it. When you ask for an extra, or accept one the rental business offers, you agree to its price, and we record when you agreed, the network address and browser you used, and the sentence you agreed to. The rental business is the merchant for all of these payments, and Aura takes no fee on them. Your deposit is collected as your lease says; when you move out, the rental business prepares a statement listing any deductions and returns the rest through Stripe or outside the portal. Stopping your autopay in the portal is not notice to end your lease.

You sign your lease, any renewal amendment, and the move-in and move-out condition reports in the portal, by typing your name, drawing your signature and ticking a box that says what you agree to: “I have read my lease and agree to these terms” for the lease, “I have read this amendment and agree to these terms.” for a renewal, and “I agree that this report matches the suite.” for a condition report. We record the time, and the network address and browser you signed from, with each signature, and each signed document shows who signed it and when. You agree that signing this way is your signature, just as if you had signed on paper. If you disagree with a condition report, you can say so in the portal instead of signing it.

Where your suite has a connected door lock, you can set your own door code, make guest codes that each last at most 30 days, and open your own suite's door from the portal. You are responsible for who you give a guest code to. Codes are removed when your rental ends, and the rental business can remove them sooner. The lock is run through a door lock service provider, which is a third party, and a lock can be offline or slow to answer, so Aura does not promise that a code will be set or removed by a particular time or that the door will open when you ask. The security of your suite stays with you and the rental business, as your lease says. The lock reports when it was unlocked or locked, and the Privacy Policy says who can see that and for how long.

Texts about your rental are optional. You turn them on in Settings with your mobile number, by agreeing to this: “Text me about my rental at this number. Message and data rates may apply. Reply STOP to stop.” We keep that sentence with the time, the network address and the browser you agreed from. Reply STOP to any text, or turn texts off in Settings, and they stop. Texts start only once the phone carriers' registration for them is complete; until then none are sent.

The rental business and its co-owners use the portal to run your rental, and what they post, send, charge and decide there, including updates, maintenance answers, forms and applications, is theirs, not Aura's. If a member of our team opens your login for support (section 14), they can read your rental but cannot change anything in it, and they never see a door code. Anyone can apply for a suite on the public suites page; the rental business decides on every application, and an application is not a promise of a suite.

8. Messaging your clients

Aura sends booking confirmations and appointment reminders to your clients by email on your behalf, from the sender address you verify. Marketing emails (campaigns and the automated client series, which start switched off) go only to clients who agreed to hear from you: a client's tick on your booking page, a consent you record, or an attestation you make when importing a list. When you import a list and tick that box, you are telling us those people agreed, and you are responsible for that being true. Every marketing email carries an unsubscribe link and a one-click unsubscribe header; an unsubscribe is honoured at once and is permanent for that address, and we keep the record of it even if you erase the client, so they are never contacted again.

Text messaging to clients is not available yet. When it is, the same rules apply, a reply of STOP is honoured on the spot, and a client's texted STOP outlives any record you later erase.

Texts the suite rental portal sends to its tenants follow section 7.

You are responsible for complying with the laws that govern messages to your clients wherever you and they are, including CAN-SPAM and the TCPA in the United States and CASL in Canada: obtaining consent, identifying yourself, and never sending to someone who opted out. Review requests are sent to every client the same way and never filtered by how happy the client was.

9. Advertising and tracking on your pages

When you set your Meta pixel in Aura, your booking page and your landing pages load it for visitors who accept marketing cookies, and a booking or lead from a client who ticked your marketing box and accepted marketing cookies is also reported to Meta from our servers, with the client's hashed contact details, so that your ads can be measured. Those events run under your pixel and your Meta account. You are responsible for disclosing this on your own site, for any consent your visitors' law requires, and for complying with Meta's terms. Your studio website includes a privacy page and a terms page as a starting draft for this; have someone who knows your rules read them before you rely on them.

Where the Ad Manager is available to you, campaigns you launch run under Meta's advertising terms and policies. Ad spend is charged by Meta to the ad account the campaign runs in, never by Aura, and Aura adds no fee to it. A launch starts paused, you set and confirm the daily budget and any stop-loss, and you are responsible for the content of your ads and for what they promise.

10. Acceptable use

You agree not to misuse the service: no unlawful, infringing, or harmful activity; no attempts to breach security or access other tenants' data; no reverse engineering except as permitted by law; no reselling access to the service; and no using Aura to send unsolicited messages in violation of anti-spam laws. You are responsible for obtaining any consents required to contact your clients and to store their information, including for photographs of them.

11. Your content, your clients' data, and the pages we host

You retain ownership of the content and data you put into Aura. You grant us the limited license needed to host, process, display and transmit it to operate the service for you, including to serve your website, booking page, landing pages and blog to the public and to send your messages. The marketing text you produce with Aura's tools (campaign titles, ad headlines, image and video prompts) may also be kept as anonymized patterns that improve suggestions for every studio; nothing that names your studio, your clients or your prices is kept that way, and client records, notes, photographs, forms and transcripts are never used for it. We own the Aura software, site, and brand; these Terms don't transfer any of our intellectual property to you. Feedback you share may be used to improve the product without obligation to you.

Your clients put data into Aura too. When one of them fills in an intake, consent or waiver form you published, we store their answers in your workspace. If the form asks for a signature or a consent tick, we also store the name they typed, the time they signed, and the network address and browser they signed from, because that is what makes a signed record worth anything later. The same applies to photographs and notes you attach to a client. All of it is your data on the same terms as the rest of this section, and you are responsible for having the right to collect it.

The website, landing pages, blog posts and forms we host for you are yours: you are the publisher, you are responsible for what they say and sell, for the legal pages on them, and for having the rights to every image and text on them. Posts drafted with the Search add-on are published under your name once you approve them. We may take down content we reasonably believe is unlawful, infringing or harmful, and we will tell you when we do. Notices of claimed copyright infringement go to the address in section 23.

12. AI-generated output

Aura's AI tools generate suggestions (copy, images, plans, and estimates) to assist you. Output can be inaccurate or unsuitable, and any figures shown as projections or previews are illustrative, not guarantees. You are responsible for reviewing AI output before you rely on or publish it, and for ensuring it complies with applicable advertising, medical, and consumer-protection laws. Aura's tools are told not to invent reviews, statistics or medical claims, and you must not publish any that slip through.

13. Third-party services

Aura integrates with third-party services: Stripe and PayPal for payments, email providers, Google (sign-in and Calendar), Meta, Canva, our domain registrar and the AI providers named in the Privacy Policy. Your use of those services is subject to their terms, and we're not responsible for them. Connecting an integration authorizes Aura to exchange the data necessary for that feature, for example to write your appointments to your Google Calendar, and you can disconnect it at any time from Settings.

In the suite rental portal, Stripe takes rent and other payments for the rental business, by card or from a US bank account where the rental business turns that on, and a door lock service provider runs the door codes and opens a door when asked. Their terms apply to what they do, and we are not responsible for a lock that does not answer or for a bank payment that is slow to clear or does not go through.

14. Service availability and support access

We work to keep Aura available and reliable, but the service is provided “as is” and we don't guarantee uninterrupted or error-free operation. We may modify, suspend, or discontinue features, and we'll give reasonable notice of material changes where practical. We keep daily backups of the database for a rolling period, but you are responsible for keeping your own copies of what matters to you, using the export in Settings.

To help you, a member of our team may open your workspace as you for up to one hour at a time. Each session is logged with who opened it and why, you are emailed when it starts, and inside it we cannot spend your money, change your team, reach your connected credentials, send to your client list, or export or erase a client.

15. Disclaimers and limitation of liability

To the fullest extent permitted by law, Aura and Zelus Labs disclaim implied warranties, including merchantability, fitness for a particular purpose and non-infringement, and are not liable for indirect, incidental, special, or consequential damages, or for lost profits, lost revenue or lost data, however caused. Our total liability for all claims relating to the service, taken together, is limited to the amount you paid us in the twelve months before the event giving rise to the claim. Nothing in these Terms limits or excludes liability that cannot be limited or excluded under the law that applies to you.

16. Your responsibility to us

You will defend, indemnify and hold harmless Zelus Labs and its people from any claim, loss or expense, including reasonable legal fees, that arises from your content, from the messages, calls, ads and pages you send or publish through Aura, from the payments and rental arrangements you run through it, from a client's or renter's data you collected without the right to, or from your breach of these Terms or of the law. We will tell you promptly of any such claim and let you control the defence, and we will not settle one on your behalf without your consent.

17. Termination, closing your account, and your data

You may stop using Aura and cancel at any time. We may suspend or terminate access if you materially breach these Terms, do not pay, or use the service in a way that risks harm to others or to the platform; where practical we will tell you first and give you a chance to fix it. On termination your right to use the service ends.

Closing your account in Settings stops billing and, at the end of the period you have paid for, takes down your booking page, gives up your phone number and switches off your client emails. We keep your records for 30 days so you can reopen, and after that until you ask us to delete them, so that you can come back to them later. If you want them gone, email hello@aurabeautyos.com and we will delete or de-identify your workspace, except for audit logs, billing and tax records, executed agreements, and unsubscribe and STOP records, which we keep. Export a copy of your data from Settings at any time before that.

When a suite rental ends, your door codes are removed, and Aura Core stays included for 14 days if you turned on Aura for your own business. You can still sign in to read your rental, sign or dispute the move-out condition report and see your deposit statement. The rental business keeps your lease, the signed documents, the payment records and the activity log for as long as it needs them for its records. Closing your own Aura login or workspace does not end your lease; your lease says how it ends.

Sections 5, 6, 7, 11, 15, 16, 21 and 22 survive the end of these Terms.

18. Domain registration services

Aura can register a web address (a domain name) for you. When you buy one through Aura, you are the registrant: the domain is registered in the name and address you give us and it belongs to you, not to us. We act as your agent and buy it through our registrar partner, and we set up the DNS so your Aura pages answer on it. Your registration is also subject to ICANN's rules and to the registrar's own registration agreement.

The price you see covers one year and includes our fee. Domain registrations cannot be refunded once the registry has issued the name, which is the registry's rule and not ours. If a registration fails after you have paid, we refund your payment in full and tell you why.

ICANN requires the registrar to verify the registrant's email address. If you do not click the verification link within 15 days, the registry suspends the domain. That email goes to the address you enter at checkout, so use one you read.

Registrations do not renew on their own unless you switch automatic renewal on, which is off by default. With it on, your card is stored by our payment processor (never by us), we charge the renewal about ten days before the expiry date, we email you beforehand with the date and the amount, and you can switch it off at any time from your workspace. With it off, we email you 45, 15 and 3 days before your registration expires, and once the day after if it lapses, and renewing takes one button inside Aura. A domain that is allowed to expire stops working and can be registered by someone else, so please act on those reminders. ICANN locks every new registration against transfer for 60 days; after that you can transfer the domain to any other provider, and we will not stand in the way. If you stop using Aura, you keep the domain. Use "Take this domain with you" in your workspace and we unlock it straight away; the transfer authorization code is sent by our registrar to the registrant address on the domain, which is yours, and we will trigger that email on request.

We are not responsible for a domain becoming unavailable between your search and your purchase, for a registry or registrar outage, or for a suspension caused by inaccurate registrant details, which ICANN requires to be true and which you are responsible for keeping current.

19. The AI Front Desk

The AI Front Desk is an optional phone line that answers calls for your studio. It is a voice agent, not a person, and it speaks to your clients live with nobody checking what it says first. Section 12 assumes you review AI output before you rely on it. On a live call there is no chance to do that, so this section applies to the phone line instead.

The agent says it is an AI at the start of every call and confirms it if a caller asks. That disclosure cannot be switched off. You are responsible for what the line does on your behalf, including anything it books, quotes or promises, and for making sure the way you use it is lawful where you and your callers are.

Every answered call is written down turn by turn, and that written record is separate from audio recording. Audio recording is off unless it is switched on for your line at your request, and the written record is made either way. When recording is on, the agent tells the caller so at the start of the call. A very short or dropped call may leave nothing usable. Recording a call is regulated differently from place to place and in some states everyone on the call has to agree, so having recording switched on is your decision and your responsibility.

A completed call can create a client record in your workspace from whatever the caller gave: a name, an email, a phone number, and a short summary of the call. Calls and their transcripts are held by our platform, which owns the phone number and the voice connection. Talk time is metered by the minute against your monthly allowance and any blocks you buy.

20. Health information

Aura is not a HIPAA Business Associate and we do not sign Business Associate Agreements. If you are a covered entity or a business associate under HIPAA, do not put protected health information as HIPAA defines it into Aura. The product does not block you from typing it, so this is a rule you keep, not a control we enforce.

This is not a ban on ordinary service notes. A beauty studio that is not a covered entity can keep the notes it needs to look after a client. The line is HIPAA's own, and if you are unsure which side of it you are on, take advice before you store anything.

Our HIPAA page says the same thing and is updated first when this changes.

21. Governing law and disputes

These Terms are governed by the laws of the State of California and the federal law of the United States, without regard to conflict-of-law rules. If you have a dispute with us, tell us first by email and we will try to resolve it with you informally within 30 days. Any dispute that cannot be resolved that way will be brought in the state or federal courts located in Los Angeles County, California, and you and we consent to their jurisdiction, except that either of us may bring an eligible claim in small-claims court, and we may seek an injunction in any court to protect the service or our intellectual property. If you are a consumer in a place whose law gives you the right to sue where you live, nothing here takes that right away.

22. General terms

These Terms, the Privacy Policy, the Cookie Policy, and any program terms you accept in the app (a domain purchase, a station rental, a partner invitation) are the whole agreement between you and us about Aura and replace any earlier understanding. If a court finds part of these Terms unenforceable, the rest stands. Our not enforcing a term is not a waiver of it. You may not assign these Terms without our consent; we may assign them to a successor of our business, and we will tell you if we do. Neither of us is liable for a failure caused by something outside our reasonable control, other than an obligation to pay. Notices to you go to the email on your account; notices to us go to the address in section 23.

23. Changes and contact

We may update these Terms; material changes will be communicated and the effective date updated above, and we will ask you to accept them again where the change warrants it. Continued use after changes means you accept them. Billing, cancellation, refund and support questions: hello@aurabeautyos.com. Privacy questions and requests: privacy@zeluslabs.dev. By post: Zelus Labs, 21601 Vanowen St, Canoga Park, CA 91303.