Terms of Service
Last updated: August 2026
1. Agreement to these terms
These Terms of Service (“Terms”) govern your access to and use of Aura Beauty OS. By creating an account or using the service, you agree to these Terms. If you're accepting on behalf of a business, you represent that you're authorized to bind it.
2. Your account
You're responsible for the accuracy of your account information, for maintaining the confidentiality of your login, and for activity under your account and your team members' accounts. Notify us promptly of any unauthorized use. You must be able to form a binding contract to use Aura.
3. Subscriptions, trials, and billing
Aura is offered on subscription plans billed monthly or annually through our payment processor. New accounts include a 14-day free trial that does not require a credit card; if you don't subscribe by the end of the trial, access to the workspace pauses until you choose a plan. Your data is retained.
Paid plans renew automatically for the same term unless cancelled before the renewal date. You can cancel at any time by emailing us at the address in section 14, and we will stop the next charge. Cancelling takes effect at the end of the period you have already paid for, and you keep access until then.
The plan includes one staff seat. You can add more people than the plan includes, and everyone beyond that number is charged as an extra seat on your subscription from the day you add them, at the seat price shown on the pricing page. Seats past the number stated on the pricing page are not charged.
Add-ons (such as the AI Front Desk, Website, Client Journeys and Funnels, and Search) are separate lines on the same subscription. Each can be added or removed independently of the others. An add-on is billed from the day you add it, prorated for the rest of the current period. When you remove one it comes off straight away, and the unused part of what you paid for it is credited against your next invoice.
The Aura Complete discount applies only while every add-on it covers is on your subscription. If you remove one of them, the discount comes off from that point; the add-ons you keep are billed at their own prices.
If you are on a plan we no longer sell, we honour it, with everything it included, at the price you agreed, until you change it yourself.
Fees are stated exclusive of taxes, which we may add where required.
Every paid plan comes with a 30-day money-back guarantee. The 30 days run from your first payment, not from the day you signed up, because the 14-day trial is free and unpaid. If Aura is not right for your studio, tell us inside that window and we will refund that payment in full. You do not need to give a reason. The guarantee covers the first payment on a new subscription, once per account. After that window, and on any later renewal, payments already made are non-refundable except where the law requires otherwise, though we may still prorate or credit a particular case at our discretion.
4. Acceptable use
You agree not to misuse the service: no unlawful, infringing, or harmful activity; no attempts to breach security or access other tenants' data; no reverse engineering except as permitted by law; and no using Aura to send unsolicited messages in violation of anti-spam laws. You are responsible for obtaining any consents required to contact your clients and to store their information.
5. Your content and ownership
You retain ownership of the content and data you put into Aura. You grant us the limited license needed to host, process, and display it to operate the service for you. We own the Aura software, site, and brand; these Terms don't transfer any of our intellectual property to you. Feedback you share may be used to improve the product without obligation to you.
Your clients put data into Aura too. When one of them fills in an intake, consent or waiver form you published, we store their answers in your workspace. If the form asks for a signature or a consent tick, we also store the name they typed, the time they signed, and the network address and browser they signed from, because that is what makes a signed record worth anything later. The same applies to photographs and notes you attach to a client. All of it is your data on the same terms as the rest of this section, and you are responsible for having the right to collect it.
6. AI-generated output
Aura's AI tools generate suggestions (copy, images, plans, and estimates) to assist you. Output can be inaccurate or unsuitable, and any figures shown as projections or previews are illustrative, not guarantees. You are responsible for reviewing AI output before you rely on or publish it, and for ensuring it complies with applicable advertising, medical, and consumer-protection laws.
7. Third-party services
Aura integrates with third-party services (for example payment, email, and design providers). Your use of those services is subject to their terms, and we're not responsible for them. Connecting an integration authorizes Aura to exchange the data necessary for that feature.
8. Service availability
We work to keep Aura available and reliable, but the service is provided “as is” and we don't guarantee uninterrupted or error-free operation. We may modify, suspend, or discontinue features, and we'll give reasonable notice of material changes where practical.
9. Disclaimers and limitation of liability
To the fullest extent permitted by law, Aura and Zelus Labs disclaim implied warranties and are not liable for indirect, incidental, or consequential damages, or for lost profits or data. Our total liability for any claim relating to the service is limited to the amount you paid us in the twelve months before the event giving rise to the claim.
10. Termination
You may stop using Aura and cancel at any time. We may suspend or terminate access if you materially breach these Terms or use the service in a way that risks harm to others or to the platform. On termination your right to use the service ends.
We do not delete your workspace the moment you cancel, so that you can come back to it later. If you want it gone, email us and we will delete or de-identify it. Ask us for a copy of your data and we will get it to you.
11. Domain registration services
Aura can register a web address (a domain name) for you. When you buy one through Aura, you are the registrant: the domain is registered in the name and address you give us and it belongs to you, not to us. We act as your agent and buy it through our registrar partner, and we set up the DNS so your Aura pages answer on it. Your registration is also subject to ICANN's rules and to the registrar's own registration agreement.
The price you see covers one year and includes our fee. Domain registrations cannot be refunded once the registry has issued the name, which is the registry's rule and not ours. If a registration fails after you have paid, we refund your payment in full and tell you why.
ICANN requires the registrar to verify the registrant's email address. If you do not click the verification link within 15 days, the registry suspends the domain. That email goes to the address you enter at checkout, so use one you read.
Registrations do not renew on their own unless you switch automatic renewal on, which is off by default. With it on, your card is stored by our payment processor (never by us), we charge the renewal about ten days before the expiry date, we email you beforehand with the date and the amount, and you can switch it off at any time from your workspace. With it off, we email you 45, 15 and 3 days before your registration expires, and once the day after if it lapses, and renewing takes one button inside Aura. A domain that is allowed to expire stops working and can be registered by someone else, so please act on those reminders. ICANN locks every new registration against transfer for 60 days; after that you can transfer the domain to any other provider, and we will not stand in the way. If you stop using Aura, you keep the domain. Use "Take this domain with you" in your workspace and we unlock it straight away; the transfer authorization code is sent by our registrar to the registrant address on the domain, which is yours, and we will trigger that email on request.
We are not responsible for a domain becoming unavailable between your search and your purchase, for a registry or registrar outage, or for a suspension caused by inaccurate registrant details, which ICANN requires to be true and which you are responsible for keeping current.
12. The AI Front Desk
The AI Front Desk is an optional phone line that answers calls for your studio. It is a voice agent, not a person, and it speaks to your clients live with nobody checking what it says first. Section 6 assumes you review AI output before you rely on it. On a live call there is no chance to do that, so this section applies to the phone line instead.
The agent says it is an AI at the start of every call and confirms it if a caller asks. That disclosure cannot be switched off. You are responsible for what the line does on your behalf, including anything it books, quotes or promises, and for making sure the way you use it is lawful where you and your callers are.
Every answered call is written down turn by turn, and that written record is separate from audio recording. Audio recording is off unless you switch it on, and the written record is made either way. A very short or dropped call may leave nothing usable. Recording a call is regulated differently from place to place and in some states everyone on the call has to agree, so switching recording on is your decision and your responsibility.
A completed call can create a client record in your workspace from whatever the caller gave: a name, an email, a phone number, and a short summary of the call. Calls and their transcripts are held by our platform, which owns the phone number and the voice connection.
13. Health information
Aura is not a HIPAA Business Associate and we do not sign Business Associate Agreements. If you are a covered entity or a business associate under HIPAA, do not put protected health information as HIPAA defines it into Aura. The product does not block you from typing it, so this is a rule you keep, not a control we enforce.
This is not a ban on ordinary service notes. A beauty studio that is not a covered entity can keep the notes it needs to look after a client. The line is HIPAA's own, and if you are unsure which side of it you are on, take advice before you store anything.
Our HIPAA page says the same thing and is updated first when this changes.
14. Changes and contact
We may update these Terms; material changes will be communicated and the effective date updated above. Continued use after changes means you accept them. Questions? Contact