Product roadmap

What's live today, and what's next

We'd rather show you a short list of things that work than a long list of things that might. Everything under "Live today" is working right now. Everything under "Coming soon" is waiting on someone else's approval, so we're not putting dates on it. When approval clears, the feature simply switches on inside your account, at no extra charge.

Live today

Included in your plan and working from the day you sign up.

Email is on this list now. Campaigns go out to your client list, and the follow-up series that comes with your account sends on its own once you turn it on. Text messages are the one channel still waiting, on carrier registration rather than on us.

AI Front Desk

A real phone line that answers, reads your live calendar, and books the appointment while the client is still on the call. Every call is transcribed and filed on the client's record.

Booking that runs itself

One booking engine behind your public page, the AI chat, and the phone line, so they can never offer a slot the others already sold. Deposits, reminders, waitlists, and rescheduling included.

Client records and CRM

Every client's history, notes, spend, and calls in one profile.

Get found on Google

Get Found on Google checks your pages, follows the searches that matter near you, and writes the articles that help you show up for them.

Social Planner

Plan a month of posts on a calendar, write captions in your studio's voice, and download the pictures. Publishing to Instagram and Facebook opens once Meta's app review clears.

Creative Studio

AI photos, video, and reusable characters for your marketing, generated from your own reference images, not stock.

Loyalty and gift cards

Points that bring clients back, and gift cards clients can redeem when they book.

Forms and landing pages

Intake forms, consultations, and campaign landing pages you build once and reuse.

Review management

Ask for reviews at the right moment and keep an eye on what's being said about your studio.

Deposits and checkout

Deposits taken online when the appointment is booked, then checkout and tips totalled at the desk for you to collect.

Coming soon

These are built, but they can't touch a real account until the platform behind them approves us or the paperwork behind them is signed. You can already plan posts in Social Planner. Publishing, ads, and automatic replies to messages stay closed until they work.

Coming soon

Posting to Instagram and Facebook is coming soon

Social Planner is open for the calendar, captions and downloads. Posting straight to Instagram, Facebook, TikTok and YouTube needs approval from Meta (the company behind Facebook and Instagram) first. That review is in progress. Until it clears, Aura posts nothing for you.

What opens: Waiting for approval from Meta, the company behind Facebook and Instagram

  • Connect Instagram, Facebook, TikTok, and YouTube
  • Publish from the calendar you already keep
  • See how your posts do on each account
Coming soon

Ads are coming soon

Running ads on Facebook and Instagram, and bringing the people who respond into Aura, needs approval from Meta, the company behind both. That review is in progress. Until it clears, this section stays closed so you do not build an ad that cannot be published.

What opens: Waiting for approval from Meta, the company behind Facebook and Instagram

  • Build ads with AI-written text
  • See what you spent, how many people tapped, and what each booking cost
  • See the people who answer your ads, and add them to your Client Directory
Coming soon

Messaging is coming soon

Reading and replying to Instagram and Messenger messages needs approval from Meta, the company behind both, before it can connect to your accounts. That review is in progress. Until it clears, this section stays closed, because a connected account could not send or receive anything yet.

What opens: Waiting for approval from Meta, the company behind Facebook and Instagram

  • One inbox for Instagram and Messenger
  • Automatic replies to the questions you answer every day
  • Turn a message into a booking without leaving the chat
Coming soon

The clinical track is coming soon

Health-privacy protections (called HIPAA in the US), the privacy agreement Aura signs with medical studios, and medical charting open once that paperwork is signed. Treatment records for beauty services (face maps, treatment notes, before and after photos and consent signatures) are already part of Core for estheticians, lash and brow artists, nail and hair studios. Medical records, diagnoses and prescriptions belong in HIPAA mode, which opens when the health-privacy paperwork is signed.

What opens: Opens when the health-privacy paperwork is signed

  • A privacy agreement you read and sign in Aura
  • Medical charting for medical providers
  • A record of who opened what, hidden health details, and scrambled (encrypted) client records
Coming soon

Text messages to clients

Texts your clients send to your Aura phone number already arrive and are saved to their record. Sending texts back is the half that's waiting: carriers require every business to register before it can send, and that registration is in progress.

What opens: Waiting for the phone companies to approve Aura for sending texts

  • Reply to client texts from your inbox
  • Appointment reminders by text, not just email
  • Win-back and rebooking nudges that reach a phone

Start with what already works

Your phone gets answered, your calendar fills, and your clients come back. None of that is waiting on anyone's approval. 14-day trial, no credit card.